Lydia Geisel

Domino Media Group

Digital Editorial Intern, Fall 2017 - Present

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• Upload content in the custom CMS

• Pitch and write stories for the site, focusing on decor ideas & inspiration, DIY projects, and industry news

 

GreenGale Publishing

Freelancer (Fall 2016- present), Online editorial intern (Summer 2016) ​

 

• Pitch and write stories for all GreenGale sites, now Modern Luxury,  (Hamptons, LA Confidential, Philadelphia Style, Gotham, Austin Way, etc.), focusing on content that is web-friendly and on-brand

• Wrote calendar listings as an intern, formatted party galleries, and coordinated with the editorial team about upcoming due dates on a daily basis

• Interview celebrities and local tastemakers: research and question preparation, transcribe recordings, write copy and SEO-friendly headline

• Curate monthly or one-off sponsored posts for clients, such as Franciacorta, Emirates, ArtAbility 

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Kallaway PR, intern 

​Fall, 2015 (London, UK)

 

• Pursued London-centric bloggers and social media influencers in order to reach a client's target audience and boost coverage of a given story or event

• Coordinated London's most famous Instagrammers to attend an exclusive yoga class on the Tower Bridge Exhibition; creating media lists, organizing press opportunities, and writing pitches in the process

 

 

DeeterUSA, intern

Summer, 2015 ​

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• Wrote and edited press releases, company blog posts, and social media posts.​

• Revamped a pharmaceutical company's website by adding CEO bios, cleaning up product descriptions, and editing the company's history and about pages